Definition of the strategy

This first step is very important since it identifies the key elements of the e-mailing campaign :

what are the campaign objectives ?
- genarating traffic on a site
- generating quote request
- generating sales
- generating subscriptions at a newsletter

What do we have to set in order to reach these objectives ?
- creating a special page for the campaign
- setting a bargain in order to rise the feedbacks
- forecasting the request management

To which target will you speak ?
- the final user
- the prescriptor

To which frequency will you plan the campaign ?
- one time
- two times a month
- every month

Our consultants will help you on these key points in order to optimize the results of your campaign.