TRACKING

Measure the feedbacks of your campaign !

As for any operation of direct marketing, it is important to measure the feedbacks of a campaign. E-mailing allows this measure with a precision much more important than a traditional mailing or than a fax-mailing.

A detailed report is given at the end of each campaign. It includes the following elements :

- number of e-mails sent
- number of e-mails mailed
- NPAI rate
- number of sibscriptions cancelled

The tracking option allows to obtain the following elements :

- rate of messages read
- rate of cliks made on the link included in the message

These elements can be supplied for each target category
.