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Viral marketing is not a new tool. It is only an existing method applied to a new support.
The term " viral " is linked with the word virus and uses the same mode of expansion. It means that it develops in an exponential way through the 'forward' made by the Internet users.

The Internet users are the presciptors to their friends, by forwarding the offers they appreciate. The impact of this forwarded e-mail is stronger thanks to this guarantee and so lead to more imortant positive feedbacks.

Even if this effect is not directly controlled, we can trigger it off by setting 'active' viral marketing campaigns. So it is possible to realize a message which will encourage the Internet user to forward the message to the greatest number of persons, with the expedient of a sponsorship.

Of course, this e-mail has to bring something to the Internet user. This gift is not necessarily a present, it can also be a game, an information or any other element which can generate a sponsorship.
Our consultants are ready to study with you the plans of action to be set in order that your e-mailing campaign generate a viral effect.

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